Different Types Of Keyword
There are 2 main ways that people search in Google. One is for research purposes and the second is for buying purposes.
This means that people will type in certain key words when they are looking to buy something and other phrases when they just want information about something. Therefore your choice of keyphrases should reflect the type of visitor you want.
If you are looking to buy products like clothing then you will use search terms like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these terms include brand names and the type of clothing. If they were researching into the business or the designer then terms like About Paul Frank Industries or Paul Frank Designer would be used.
This is not always the case for all keyphrases though. A user may have already found desired products and will use keyphrases that include product ids and descriptions. For example if someone was searching for a specific medical product like a Vitalograph Emergency Aspirator then they might use the key phrase (M1830) Vitalograph Aspirator including the product number. A term like this will typically return a list of web pages that display the desired product.
There are also some search terms that cover both research and buying visitors. These are keywords that will be input by both types of user.For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. Some one who is looking to hire a web design or search engine optimisation company is likely to use these terms to.