Your regional domain could be effecting how well your site does in the search engine!
By using a regional domain name such as .UK for your website when you work in the United Kingdom you will help your site in the search engines. This is because you are making it more relavent to the area you actually are and so producing more joined references that are relavent to your site and showing that your site is more appropriate to UK specific searches. If for example you where a search engine optimisation (SEO) company in Salisbury you would be looking for SEO Salisbury UK
Obviously if you aren?t area specific you are just randomly spreading out a blanket website that covers the whole world without targeting any specific clientele, and as anybody that has worked in marketing knows you need to know who your audience is and go after them. All other efforts are wasteful just look at how the UK?s Olympic cycling team improved their equipment and technique?s down to the finest nut to get the top results.
Websites themselves need to be precise and well described, relevance being what its all about, because lets be honest if your looking for candy floss and you get a website on horses you aren?t going to be to pleased about it.
This is probably one of the initial decisions you make when you decide to have your own website, and choosing the correct decision may change how well your site does in the search engines. Most companies are area dependent so narrow in on your specific area and if necessary in the future widen your horizons but only when you know you have a market.
As with everything a website has to be productive for you and by getting the little things right from the very start you can make sure that you are well in front of your rivals in the search engines.
