Online Marketing Wiltshire

Online marketing is an extension of traditional forms of marketing, the only real difference between online marketing and real world marketing is that online marketing is done as the name suggests on the Internet.

Marketing your goods or services on the Internet rather than or in addition to off line or traditional marketing has several advantages, these would include, but not be limited to:

• Cost
• Audience
• Speed

With traditional marketing you would need to contact news papers magazines printers, PR companies etc to get word of your latest service out to the people in your area or country that you do business in, if your budget was large enough you could go for a global launch, however this took a lot of planning and was hughley expensive, times and technology have changes and it is now possible to get just as much impact without spending a penny.

Please read part 2 of this blog post when we discuss the cost of an online marketing strategy and how you can attract a global audience with a few minutes work at no cost.

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We have looked at the possibility of producing and marketing a new product or service off line, or what is sometimes called the real world, the barrier to entry with many of the off line solutions is often cost, to promote a new product or tell people about your new service is expensive if you are going to do it through the media.

A local newspaper advertisement that is just a quarter of a page in size and will only run for one night will cost upwards of £700, you can get discounts if you agree to long term commitments or get an advertisement free if you place 3 and things like this but for a campaign to have true impact you need to keep an advertisement running for weeks if not months and the costs very quickly get in to the thousands of pounds.

These figures can be multiplied by a factor of 10 if you are looking for national coverage and if you want your advertisement shown on television then a budget in the tens of thousands of pounds is required, not very realistic for a small company.

However there is some hope, with the internet you can announce your new service or product to a targeted audience at a very low price, often free.

Some ways of achieving this are to write a blog post and post it on your companies blog, others can then pick it up and the buzz begins, you can use social media such as twitter or face book and get the word out, write a press release and tell the world.

All these methods are free and easy to do, if you have a website you should look into search engine optimisation to get your site found in the search engines.

In the next part of this blog we will be looking at the audience you can attract online.

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All of us often have a tendency to be a little bit lazy and put off many of the different things that we know we need to get done. Now would be the best time for you to get yourself motivated as the weather is nice during the summer so any outdoor tasks can be completed with a reduced threat of rain. Here are 3 things that you know you should do along with tips to make them easier.

1. Improve Your Fitness – Summer time is the perfect time to partake in a sport of some kind and with events like Wimbledon on the TV this should inspire you to get in shape. Finding the right sport to partake in can be a tricky task but once you find one you enjoy, you will find that you will get a lot out of it. You need to find out what sports facilities are available in your area and when they are on in order to find a suitable sport that you can fit into your schedule. Those people that work long hours and have a hard time finding sports to participate in may be interested in buying fitness trainers instead. Trainers such as Skechers Shape Ups shoes and Reebok Easytone cause your feet to be slightly off balance, which causes your body to work harder to balance when you are walking. As a result fitness trainers such as Skechers Shape Ups will tone your lower body and legs and are a good addition to regular exercise in order to tone up and get in shape.

2. Clean The House – Many of us might not of quite got round to doing our Spring cleaning just yet so why not sort it out sooner rather than later. Cleaning in the summer is a good idea as you can air the house out by opening the windows at the same time. This will help get rid of any strange smells that are lurking. In order to make an easy job of cleaning the house, I would recommend buying some household cleaning supplies. These will speed up the cleaning process and make your life a lot easier. If your house has a large number of windows that need cleaning then you might want to invest in a window cleaning system and some squeegees. These will make it much quicker to clean windows and the squeegees will reduce the number of marks left by the water.

3. Have Fun In The Garden – Whether you are having a BBQ, basking in the sun or playing football with the kids, the garden is likely to be where you spend the majority of your time when the weather is good. This is surely a good enough reason to keep your garden in good shape and to make it a more enjoyable place to spend time. There are a number of ways that you can improve your garden. Simply buying a nice garden furniture set or a garden shed to give you some extra storage are simple ways to make improvements. The best idea is to visit your nearest garden centre, which you can find easily by typing in a phrase like garden centres in Bristol into a search engine. If you visit a garden centre with the intention of buying some garden furniture then I would recommend purchasing cast metal garden furniture as it is long lasting and can withstand everything the elements can throw at it.

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